Run, jump, play. Be active every day! Drink water and eat your fruits and veggies! More than 140,000 elementary school students in 231 San Antonio-area schools will participate in a fun program designed to motivate elementary students to be physically active and make water their primary drink of choice. The 2017 University Health System Go!Kids Challenge™ powered by San Antonio Sports got underway Jan.16. The goal of the six-week program, which takes place Jan. 16 through Feb.24 is to educate children about the importance of routine exercise and proper nutrition, which will help in the fight against childhood obesity. This is the 14th anniversary of the program.
Participants track their activity and healthy eating on a special log. If they do five fitness activities every week for six weeks, they will earn a complimentary ticket to SeaWorld San Antonio for Go!Kids Challenge Day on April 9. Activities include jumping rope, jumping jacks, playing sports, playing outside, running and walking, and push-ups.
“It is our mission to transform our community through the power of sport,” said Russ Bookbinder, President & CEO of San Antonio Sports. “Fitness is a big part of that. We want to motivate children to lead active lives. The Go!Kids Challenge helps children understand that fitness can be fun, and if it’s fun, it can become a daily habit.”
A kickoff press conference was held at Passmore Elementary School on Wednesday, Jan. 18, with special guests including Northside ISD Superintendent Dr. Brian Woods, WNBA Stars General Manager Ruth Riley, and John Jay High School cheerleaders and drum line. Students performed a special fitness dance routine to “Whip/Nae Nae” with students and guests joining in.
“We encourage parents and guardians to do the University Health System Go!Kids Challenge with their kids to motivate each other,” says Bookbinder. “Kids motivate their parents to get out and play with them which strengthens family bonds. Parents who encourage their children to be active are great role models and allow them to see that fitness is an important family value.”
“We are happy to support the Go!Kids Challenge because it’s perfectly in line with our own mission to improve the health of our community,” said George B. Hernández Jr., president and CEO of University Health System. “Go!Kids Challenge is all about inspiring young people to become more active and healthier.”
“SeaWorld San Antonio is happy to partner with San Antonio Sports and to reward students for their fitness accomplishment and completing the Go!Kids Challenge,” says Carl Lum, president, SeaWorld San Antonio. “We look forward to seeing them and their families on April 9 at Go!Kids Challenge Day at SeaWorld.”
The San Antonio Sports 2017 University Health System Go!Kids Challenge is sponsored by SeaWorld San Antonio, H-E-B, Coca-Cola, Gold’s Gym, Frost, Community First Health Plans, Dahill, Fox 29, CW 35 and News 4 San Antonio. For more information about the University Health System Go!Kids ChallengeÔ or San Antonio Sports, contact Carolyn Wheat at 210-820-2119 or firstname.lastname@example.org.
About San Antonio Sports
San Antonio Sports is a nonprofit organization whose mission is to transform our community through the power of sport. San Antonio Sports bids on and hosts premier sporting events such as NCAA®championships, which have generated a local economic impact of more than $570 million. San Antonio Sports kids programs, including i play! afterschool, University Health System Go!Kids Challenge™ and SUBWAY® Kids Rock marathon training program, annually touch the lives of more than 150,000 children. Additionally, San Antonio Sports serves as a catalyst for the development of quality recreational and athletic facilities in our community and manages San Antonio Sports School Parks, a program that turns school grounds into community park space. To learn more, visit SanAntonioSports.org.