Chipotle Mexican Grill (NYSE: CMG) today announced a new partnership with (RED) during the month of June to support the fight against AIDS. The partnership will include a donation to the Global Fund to fight AIDS from limited-edition Chipotle gift card sales, and a culinary content partnership with well known chefs to support the month-long EAT (RED) DRINK (RED) SAVE LIVES campaign.
For the month of June, Chipotle will offer a limited edition (RED) gift card, available for purchase in restaurants and online atwww.chipotle.com/RED. Chipotle will donate a portion of the sales value of every (RED) gift card purchase of $25 or more to the Global Fund, up to $100,000.
“We look to partner with organizations that are positively impacting peoples’ lives,” said Mark Crumpacker, chief creative and development officer at Chipotle. “Through the (RED) partnership, we are giving our customers a chance to purchase special edition (RED) gift cards to help play a role in ending AIDS around the world.”
The company has also partnered with 11 celebrity chefs and television personalities to create special recipes to support the EAT (RED) DRINK (RED) SAVE LIVES campaign. The list of participating chefs includes Chipotle culinary manager Nate Appleman (“Next Iron Chef”), Richard Blais (“Top Chef”), Rocco DiSpirito (chef and author, Cook Your Butt Off), Graham Elliot (chef, Graham Elliot Bistro, “Masterchef”), Jennifer McGrother (author, The Nourished Kitchen), Andrew Zimmern (“Bizarre Foods with Andrew Zimmern”), and the hosts of “The Chew,” Mario Batali, Carla Hall, Daphne Oz, Michael Symon and Clinton Kelly. Each unique recipe has been inspired by Chipotle’s ingredients and will be featured online at www.chipotle.com/RED and on Chipotle’s Pinterest board.
“We are so thrilled to have Chipotle coming to the table for EAT (RED) DRINK (RED) SAVE LIVES in 2015. Not only is the brand loved and enjoyed by young people around the world, it’s fantastic to see Chipotle rallying its customers to join the AIDS fight as part of this campaign,” said Deborah Dugan, CEO at (RED). “The impact is huge—Chipotle’s contribution alone can provide more than a quarter million days of life-saving HIV/AIDS medication for those who need it most in sub-Saharan Africa.”
(RED) partners with iconic brands and influencers to raise money and awareness, supporting the critical work of the Global Fund to fight AIDS. EAT (RED) DRINK (RED) SAVE LIVES began in 2014 and enlisted over 500 chefs, restaurants, bars and more from the culinary world to join the campaign by creating specialty items, menus and offers which would benefit (RED). This year food and drink fans will be able to support the campaign at more than 12,000 locations worldwide.
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast-food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that – where possible – are sustainably grown and raised responsibly with respect for the animals, the land and the farmers who produce the food. In order to achieve this vision, we focus on building a special people culture that is centered on creating teams of top performers empowered to achieve high standards. This people culture not only leads to a better dining experience for our customers, it also allows us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and operates more than 1,800 restaurants, including 17 Chipotle restaurants outside the U.S. and 10 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates two Pizzeria Locale restaurants. For more information, visit Chipotle.com.
ABOUT (RED) ®
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment.
To date, (RED) has generated more than $315 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100% of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 60 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at www.red.org