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Monday, July 24, 2017

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San Antonio Area Foundation Presents 'Your Nonprofit Brand, Your Personality'
San Antonio Area Foundation

January, 2013

 

Branding plays an important role in your nonprofit. Your brand is your personality. How do you manage your brand to create greater social impact and organizational cohesion? Learn about building your nonprofit brand in this upcoming workshop.

A Guide to Brand Planning and Development

Multiple challenges hinder the creation of effective marketing plans.In this session we will evaluate the hindrances of effective plans and lay the ground work for building a brand that gets recognized.

Participants will leave this session with:

  • An understanding of the value that brand plays for a nonprofit
  • Examples of strong nonprofit brands and why they are so effective
  • 7 steps to begin your own nonprofit brand development
  • Tips & tricks to develop your brand and position your nonprofit for growth

What the workshop will cover: Brand evaluation, Identity, and Development.

Who should take this class? Brand stakeholders (Executive Directors/Board Members) & marketing employees.

Click HERE to register

 

Our facilitator for this class will be Bridget Brandt. Bridget Brandt is the Director of Marketing for Sage Nonprofit Solutions. Brandt has presented sessions on creating loyalty through experience at the Direct Marketing Association’s Annual Conference, Association of Fundraising Professionals International Conference, Charity Channel conferences, 2011 Bridge conference in Washington DC, and several chapter events. She has been published in the Nonprofit Times and Advancing Philanthropy several times. Her most recent article was “Creating a Memorable Donor Experience”.

Brandt is the President and Founder of Support Behind the Badge. She was selected as one of the Top 50 Women in Business by the Austin Business Journal, and has won numerous marketing awards, including two Best in Show awards for Direct Mail campaigns. She holds a Bachelor of Business Administration degree in Finance, with additional coursework in management and marketing, from The Red McCombs School of Business at The University of Texas at Austin, and an MBA from Texas State University-San Marcos.

*REFUND/CREDIT POLICY: The San Antonio Area Foundation has a strict no refund policy.If the registrant is not able to attend the workshop and/or class, a substitute may be sent. If a workshop and/or class has been unexpectedly cancelled and/or postponed by the Area Foundation, a refund or credit towards another workshop and/or class will be issued. No refunds or credits will be given for cancellations received less than 48 hours before a workshop.



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