December, 2011After a year like the one we've just had what can donors and impact investors look ahead to in 2012? Here's what we can expect:
"There are two things we can be sure will happen in 2012. First, hundreds of millions, probably billions, of dollars will be raised by newly created, issue-specific nonprofit organizations in the United States. Second, that money will be used for political advertising in the American presidential campaign.
An opening statement about political giving might seem out of place in a monograph on philanthropy. It should make you say, “what?” The key challenge for philanthropists going forward will be to understand and adapt to the actual landscape of funding in which they now work. Today this is as much a landscape shaped by the dynamics of political giving and impact investing as it is by charitable giving. It is the gravitational pulls and pushes, the choices made between and among these resources and the enterprises that they fund that matter."