MINNEAPOLIS, Oct. 21 /PRNewswire-FirstCall/ -- Target announced today that its Take Charge of Education® school fundraising initiative has provided more than $12.8 million in funding to schools nationwide. Until recently, Target donated to schools twice a year. The undesignated funds can be used for whatever schools need most, from books and school supplies to classroom technology, artist-in-residence programs and extracurricular activities. As the program continues its 12th year, Take Charge of Education has donated more than $273 million to more than 100,000 schools nationwide - 75 percent of the nation's K-12 schools.
"As schools nationwide continue to endure sharp budget cuts, they are in need of immediate support and leadership from outside sources more than ever," said Laysha Ward, president, community relations, Target. "Take Charge of Education allows our Target team members to create meaningful relationships with their local schools, while also inviting guests to easily help us make a real difference every day by positively impacting local students' learning experiences."
Take Charge of Education allows Target guests to easily designate an eligible K-12 school of their choice and have Target donate an amount equal to one percent of their REDcard(SM) (Target® Visa® Credit Card, Target Credit Card(SM) and Target Check Card(SM)) purchases made at Target and Target.com*. In addition, Target also donates 0.5 percent of Target Visa Credit Card purchases made everywhere else Visa credit cards are accepted.
Schools like Red River High School in Grand Forks, N,D, use the donations to help fund student groups that don't have budgets and need assistance with registration fees, travel and supply costs. In the past they have funded students involved with Science Bowl and Science Fair competitions. Take Charge of Education, along with the support of parents, helps make good things happen for its students.
Beginning in 2010, Take Charge of Education payouts will be distributed once a year in September, as opposed to twice a year. This is a change from the past, when schools would receive payouts in March and September. By changing the payout schedule from twice a year to once a year, Target will be able to streamline processes and better serve schools - eliminating any confusion with multiple payouts. The September payout is an optimal time to award schools with Take Charge of Education support, as a way of celebrating the start of a new school year and offering schools some additional support to help with needs. Total funds to schools will not be altered or affected.
Cardholders and school representatives can visit Target.com/tcoe or call 1-800-316-6142 to enroll, select a school or check the status of payouts. Members of the media may contact Lindsey Winkler at (201) 964-2374 to learn more about the program and inquire about participating local area schools.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,743 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
*Subject to Take Charge of Education program rules. See Target.com/tcoe or call 1-800-316-6142 for details.
REDcard(SM): Target® Visa® Credit Card, Target Credit Card(SM) and Target Check Card(SM). Subject to application approval.