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Sunday, May 28, 2017

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Fundraisers - "The Way We Write Is All Wrong"
Frank C. Dickerson, PhD

September, 2009

At its best, written fund-raising and marketing discourse should read like a conversation soundsfilled with personal views, concerns, stories and emotion. But my linguistics research reveals that these genres actually read more like doctoral dissertations than the lively banter of friends over a cup of coffee. Most discourseespecially the writing of fund raiserscreates little interpersonal involvement and contains less narrative than academic prose and official documents.
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           It was this problem that framed the mission of The Written Voice—to infuse the written text with the passion of speech. At institutions of higher education, the urgency of this mission is reflected in the virtual absence of research agendas and course offerings on the language of fund raising.

To continue reading this story, go to The Written Voice .

 



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