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Saturday, April 25, 2015

 Writing a healthy direct mail appeal... Things you think about since it's a profound meeting of minds.

Writing a healthy direct mail appeal... Things you think about since it's a profound meeting of minds.
Tom Ahern

I am NOT writing direct mail to tell "a" story. I'm writing to the extend the reader's story. To make that reader a living character in an act of doing good. To lend purpose, as the late neurologist and Nazi camp survivor, Viktor Frankl, implored. ... more

 

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